Scope pre-call emails (draft for Mars)

Goal: booked hotel demos actually show up, warm. 3 booked so far, 0 held (one no-show, two same-day cancels).

What these have to do:

• Make it obvious what Scope does in 30 seconds
• Show what it's worth in dollars, with real data
• Answer the questions people ask before the call
• Give them a reason to show up, and to bring whoever sets rates

How they run: sent between booking and the call (calls are same day / next day): #1 right after booking, #2 a few hours later or the evening before, #3 the morning of.

The 3 emails (sample values filled in):

• 1 · What Scope does
• 2 · Real numbers
• 3 · Before we talk